News

When Ahead hit upon their formula for ROAS positive User Acquisition they turned to Pollen VC to provide capital to scale up. Read on to find out how they managed to scale revenues 10x in just four weeks.

The Pollen VC subscription app forecaster calculates an application’s expected ROAS, LTV and cash flow to help studios make decisions about when to invest in paid user acquisition. It also forecasts cash flow scenarios helping studios plan their finances more effectively.

Analysis from Pollen VC reveals that 85% of mobile gaming studios acquired in the last 12 months self-published their games, whilst no acquisitions took place of studios who relied on a 3rd party publisher. This highlights a continuing trend in the mobile gaming industry away from the traditional studio/publisher model towards self-publishing.

Pollen VC has expanded the amount mobile app and game developers can borrow up to 4x their monthly revenues with our first live lending facility.

Pollen VC, the leading provider of debt financing to app and game developers, has launched a new initiative aimed at improving the financial literacy of developers.

Since creating the first app store lending product in 2014, we’ve learned a lot about how developers can use their receivables as a really effective and capital-efficient way to grow their business. We’ve rolled all of this learning into our new credit line product, making it easier than ever for qualifying developers to access a new source of low-cost capital to grow their business.