After Dimo’s social dating app Feeld went viral in the press he saw an influx of users and an increase in app store revenues. However, with these locked up for 60 days and invoices that needed to be payed he began to feel the squeeze. Using Pollen VC he received the revenue in his bank account, in cash, every 7 days.
Over the two years Feeld have been working with Pollen VC, app signups have increased from just a couple of hundred to over 3,000,000, revenues have grown by 1400% and the team has grown steadily to 13 people. As well as funding working capital, Feeld now uses Pollen VC to accelerate their in-app advertising revenues and reinvests this revenue to fuel UA campaigns, with the aim to increase their user base substantially.