Structuring for success - Part 1 of 3

Until ad networks raise their game and figure out how to use the financial information widely available to them to evaluate credit risk in a much more dynamic way, structural inefficiencies in the ecosystem will continue to persist. This hurts not only their own ads business, but also curtails the growth of app and game publishers and their ability to maximize the opportunities available to them using paid UA channels.

Discover the essential steps to self-publishing a hyper casual game in this guide. From developing a captivating concept to scaling and monetization, learn how to navigate the world of self-publishing and maximize your game's potential. Explore strategies, tips, and insights for success in the competitive mobile gaming market.

Founders need to consider all options when thinking about their capital structure, now more so than even in these testing market conditions. Right now it’s about doing more with less, so there is a real focus on unit economics and alternative financing methods to ensure survival and set up for success.

Sonja Ängeslevä, CEO and Co-founder of Phantom Gamelabs talks with Peggy about why the free to play games playbook needs to change, and how to do it. Sonja has vast experience in product management, CI and data analytics in the fields of mobile gaming and B2C product development.

We were recently honoured to be invited as a guest on Ariel from Appfigures podcast. Our CEO, Martin Macmillan, had a great chat with Ariel about Turning Revenue into Growth.

The world is in a very different place to where we were a year ago. After a long period of historically low interest rates, for the first time since the mobile user acquisition space was born in the early 2010s, the rising interest rate is forcing the industry to reconsider financing decisions and growth plans.

A fairytale to illustrate why genre matters in mobile gaming. The money lies with the games that can make decent returns within reasonable timeframes.

In this article, we take a look at how the hyper casual pie is sliced between publishers and studios, and how games that end up on the scrap heap could be targets for self-publishing.

Accounts Receivable (AR) credit facilities are a popular financing tool for mobile apps and gaming companies. But when founders and CFOs are considering whether to seek a facility from a bank or a non-bank lender, the devil is in the detail of how they work. Read on for the pros and cons of each.

As trends in mobile gaming move towards extended LTV games where players stick around for longer, it’s important to understand their behaviour over time. In this post we're going to explore the issue of convexity in LTV curves, and how to correctly factor this into your wider UA and growth planning models.

This explainer video walks you through our ROAS, LTV, and Cashflow Calculator for free-to-play mobile games. The calculator is available on our website. It's totally free to use, and will help you to model your investment formula and unit economics for user acquisition.

For mobile app and game founders looking to fund user acquisition (UA) on Facebook, Google, and other ad platforms, venture debt can seem like an attractive non-dilutive alternative to equity. We have spoken to a number of companies who used venture debt as a way of funding their growth through mobile user acquisition, but where the results did not pan out as expected. This post highlights the pros and cons of using venture debt specifically to fund UA.

Not all debt solutions are created equal, and it’s important to understand the pros and cons of each in order to get the right fit for your business. So we created the definitive guide to funding mobile user acquisition to help developers make informed UA financing decisions.

In our previous two posts, we explored some of the key challenges facing gaming and app studios outside of the US/UK/EU with regard to company formation, raising capital, running day-to-day operations, and user acquisition. This is your blueprint for success.

New free-to-use online mROI calculator from Pollen VC gives app marketers a new time-based metric to measure UA performance.

Part two of our three part series about how mobile app and gaming studios can optimize operationally regardless of location. In this post, we turn to the subject of raising capital.

The Pollen VC subscription app forecaster calculates an application’s expected ROAS, LTV and cash flow to help studios make decisions about when to invest in paid user acquisition. It also forecasts cash flow scenarios helping studios plan their finances more effectively.

In this episode, Saikala Sultanova, VP of Growth Marketing at DREST, tells us about combining white-hot fashion with community, commerce and a great mobile gaming engine. Saikala has years of experience in UA and growth at mobile gaming companies such as Ubisoft Mobile, Product Madness, and Space Ape Games.