Your LTV is greater than your base CPI. This means that the cost of acquiring a new user is less than the amount you will earn from that user. You can therefore profitably employ paid user acquisition.
Days to 100% ROAS
You earn back the base cost per install from each user in 33 days.
Day 1 Retention
Your day 1 retention is higher than average. Day 1 retention is a very important indicator of app profitability.
Your LTV at $2.19 is in the expected range.
Your app's virality is average. This means that you are acquiring some users outside of through paid user acquisition, slightly reducing your effective CPI. This may make profitability easier to achieve.
Average LTV Duration
Your app has a medium LTV duration. This means that whilst you are able to recoup your expenses and fund your campaigns, you would benefit from unlocking your revenue earlier with Pollen VC.