mROI stands for Monthly Return on Investment. It's a measure of UA performance that adds the context of time to make it easier to make investment decisions.
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Days to LTV Recovery
Monthly Financing Cost
Pollen VC offers revolving lines of credit based on your AR plus the value locked in your live cohorts. We quote transparent pricing on an interest rate basis just like a credit card or a bank line of credit. You know exactly what you’re paying, which makes it easy to include financing costs in your user acquisition calculations.
Questions for us?If you’d like us to help you unpick confusing financing structures, or want to suggest a calculator that would help you plan better, please get in touch.