Introducing dCPM
dCPM stands for "discounted CPM" - Use this metric to compare CPMs from ad networks on standardized payment terms, assuming next day payouts.
Input Your Metrics
$
Your dCPM
How we calculate this
CPM
$20.00
dCPM
$19.14
Ad Impression
90
days
$
Payment Received
This means that $20.00 CPM that you would receive on the network’s standard terms in 90 days equates to a dCPM of $19.14 that you could receive next day.