Genie Patrathiranond

Marketing Manager

Genie Patrathiranond is the Marketing Manager at App Radar. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies.

Leveraging App Store Creative Assets to Drive Growth

In today's world, visuals make all the difference. People are used to seeing visuals, whether that's in the form of a graphic, photo, or video. And in the mobile app industry, a picture speaks a 1000 words.

Genie PatrathiranondMarketing Manager

9th March 2021

5 Best ASO Practices for Google Play & Apple App Store

App Store Optimization (ASO) is the process of improving app visibility in the app stores. The Apple App Store and the Google Play Store both have algorithms calculating which apps to feature and which to show in search results. App developers and marketers acquire higher app store ranking for their apps by optimizing for app store search algorithms. In addition to enabling apps to reach higher app store rank and increased exposure, ASO is also a major source for organic app growth. This is because, it puts apps in front of people who are already interested in those apps’ functionalities, niche or brand. Therefore, producing better tap-through-rates (TTR) and conversion rates (CVR).

Genie PatrathiranondMarketing Manager

12th March 2021