How Publishers and Game Studios Can Build Better Partnerships
Hyper-casual games are hot — and investors are taking notice. In the world of hyper-casual games, the lifespan of each game follows a predictable path. Always having the latest, greatest titles in your line-up is important to keeping users’ attention. But what makes one game stand out from the next in a vertical where mechanics and gameplay are simple by design? During a Pocket Gamer #4 panel, our CEO and co-founder, Martin Macmillan talked to the experts about just what it is that’s catching investors’ eyes.