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Planning for UA success over the holidays
Make sure you’re prepared for the holiday season and have sufficient available capital to maximize Q5 opportunities while the user acquisition well is open for drinking.
Martin Macmillan
CEO and Founder, Pollen VC
App Economy
20th October 2022
Why Ad Network Credit Lines Are Not Enough
In the early days, app and game developers rely on their credit cards for advertising spend to acquire users. As they start to grow and scale, they can become eligible for lines of credit from the large ad networks like Facebook and Google.
Martin Macmillan
CEO and Founder, Pollen VC
User Acquisition
1st October 2019
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