App Developers

The Pollen VC subscription app forecaster calculates an application’s expected ROAS, LTV and cash flow to help studios make decisions about when to invest in paid user acquisition. It also forecasts cash flow scenarios helping studios plan their finances more effectively.

In this episode of The Hive — our podcast, hosted by Peggy Anne Salz, that zooms in on growth, UA, and monetization —  Marvin Liao, board member and partner at GAMEGROOVE Capital talks about the opportunities and challenges of this up and coming geo.

At first, the sudden influx of venture capital (VC) firm contact can be exciting, flattering, and in many cases irresistible. App developers can understandably get very much caught up in this VC buzz. But the distraction that can come with what seems to be a genuine interest to invest can be damaging, or even fatal, for many promising apps.

Since creating the first app store lending product in 2014, we’ve learned a lot about how developers can use their receivables as a really effective and capital-efficient way to grow their business. We’ve rolled all of this learning into our new credit line product, making it easier than ever for qualifying developers to access a new source of low-cost capital to grow their business.

You’ve no doubt read about all the things that you should be doing to prepare your app or game for launch, but sometimes in all the clamor, it's easy to overlook the tasks that are really important for a successful launch.

Lifetime Value is all revenue a single user is expected to generate from the time they download the app until they stop using it. It’s quantified as a window of time in which an app is seen as turning a profit over operating costs.