App Launch

Hyper casual success stories are the games that rocket up the charts, supported by big UA budgets to achieve and sustain a position in the top download charts before eventually falling back down. Developers looking to self-publish need to be 100% on top of their UA metrics and also be able to build financial models to enable them to envisage how they could scale, and what capital is required to achieve this.

You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you’ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you’re ready to turn on the growth machine. However, there’s one final step you should take before flipping the switch on ramping user acquisition campaigns. Gain full confidence in your data by modeling initial user metrics and visualizing the unit economics of these initial user cohorts to make sure that your investment in ad spend is ROI positive. Quantifying the ROI of your future UA campaigns (and periodically tweaking assumptions based on changing user behavior) is essential to reaching scale in a profitable manner.