5 Best ASO Practices for Google Play and Apple App Store
App Store Optimization (ASO) is the process of improving app visibility in the app stores. The Apple App Store and the Google Play Store both have algorithms calculating which apps to feature and which to show in search results. App developers and marketers acquire higher app store ranking for their apps by optimizing for app store search algorithms. In addition to enabling apps to reach higher app store rank and increased exposure, ASO is also a major source for organic app growth. This is because, it puts apps in front of people who are already interested in those apps’ functionalities, niche or brand. Therefore, producing better tap-through-rates (TTR) and conversion rates (CVR).