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The Capital Stack: How to Optimize User Acquisition Funding
Once you’ve established you have built a marketing machine that works that is you can repeatedly invest capital into an ROI positive ad spend formula, then the next logical question becomes - "Where do I find the capital to fund my machine?" App developers often leave money on the table by not thinking through the numbers as an investor would.
Martin Macmillan
CEO and Founder, Pollen VC
Finance
27th April 2022
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