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Customer Acquisition Cost
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How to Analyze UA Metrics Like a Hedge Fund Manager
As app marketing gets more sophisticated, there’s an increasing focus on metrics of every sort. Having a clear understanding of your unit economics is extremely important specifically customer acquisition cost (CAC) and user lifetime value (LTV) - how much a customer costs to acquire and the expected value of that customer over time from your app or game.
CEO and Founder, Pollen VC
5th August 2019
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