How To Find Your Successful User Acquisition Formula
If you have just launched a new app, it’s often the case that you’ll have very little experience of developing a UA strategy. This is exactly what happened at Peak Labs, who released their cognitive brain training app in 2014, so they brought in Adam Turowski to build their strategy from the floor up. Since their launch they have experienced huge growth and been nominated for best app in the store twice. At our latest London Growth Summit, Adam discussed the 10 steps he followed when developing Peak’s successful UA formula.