ROAS

A fairytale to illustrate why genre matters in mobile gaming. The money lies with the games that can make decent returns within reasonable timeframes.

Here at Pollen VC we are publishing a series of articles on how to manage different aspects of your UA. We put the benefit to our readers above all else, so in this article series you will find concrete actionable items that will allow you to start or improve your UA practice.

UA managers tend to focus on a set of core metrics: CAC, ROAS, LTV etc. These are the metrics that enable them to measure success or otherwise in their campaigns.