Self Publishing

In this article, we take a look at how the hyper casual pie is sliced between publishers and studios, and how games that end up on the scrap heap could be targets for self-publishing.

Analysis from Pollen VC reveals that 85% of mobile gaming studios acquired in the last 12 months self-published their games, whilst no acquisitions took place of studios who relied on a 3rd party publisher. This highlights a continuing trend in the mobile gaming industry away from the traditional studio/publisher model towards self-publishing.

Both self-publishing and going with a publisher have clear pros and cons, and we discuss both in our Hive interview with Riley Andersen, CEO and founder of Umami Games. Umami Games is a creative powerhouse that specializes in creating hyper casual games based in Copenhagen.