We're sorry but pollen-ui doesn't work properly without JavaScript enabled. Please enable it to continue.
Menu
Pricing
Use Cases
Founders
CFOs
UA Managers
Calculators
Subscription App ROAS, LTV and Cash Flow
ROAS, LTV & Cash Flow
Hyper Casual Velocity
Revenue Based Loan True Cost
mROI Monthly ROI
AR Financing Comparison
dCPM - Discounted CPM
Residual Cohort Value
Bank AR True Cost
Cash Flow - XIRR
Resources
Templates
Blog
Case Studies
The Hive Podcast
Guide
Glossary
Sign In
Apply Now
Showing:
Post
All Posts
Finance
User Acquisition
App Economy
Pollen VC News
Subscribe
User Segmentation
No articles found
User Segmentation And The Key To Maximizing Mobile LTV
When most developers are looking at acquisition costs on mobile, many get stuck in short-term thinking, getting hung up on headline prices rather than a return on investment calculation.
Martin Macmillan
CEO and Founder, Pollen VC
App Economy
25th July 2019
This website uses
cookies
to ensure you get the best experience on our website.
I understand