Pollen's LTV calculator and app cashflow forecaster
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Share (%)
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CPPU
CPI / Conversion Rate
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%
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%
iOS App Store
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Google Play Store
Net 21 ad network
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Monthly Interest Rate
1.5
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1.6
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2.31
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2.41
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2.48
2.49
2.5
1.95%
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Disclaimer
Summary
Cash Flows
LTV / ROAS
Revenue
Ad Spend
Installs
Retention
Report
Chart
Stats
You make a profit of $36.02 per user after 186 days, with 100% ROAS achieved after 22 days
Ad Spend Calculations
100% ROAS achieved Day 22
$12.21
LTV Day 186
$48.23
ROI on capital invested Day 186
301.8%
Monthly ROI
48.7%
Financial Returns for debt based financing
Cost of Capital Per Month
1.5%
Monthly ROI
48.7%
ROI after financing cost
47.2%
Return on Capital Multiple
31.47x
With Pollen VC - Day 365
Revenue $12.030M
Installs NaN
Ad Spend $2,853,570
Without Pollen VC - Day 365
Revenue $9.645M
Installs 247,075
Ad Spend $2,407,837
Your
net cash flow position
reflects the money you expect to see in your bank account at a point in time.
LTV
ROAS
You
breakeven
on your ad spend on day 22 . Your 90%
lifetime value
is $48.23, achieved on Day 186.
Here is the evolution of
ROAS
over a single cohort lifetime.
By Day 365, you will
earn
$2,385,544 more with Pollen VC.
Your average daily
revenue
is $32,959 with Pollen VC vs $26,423 without Pollen VC.
Cumulative
Daily
With Pollen VC, your monthly spend is 18.51% higher on average.
With Pollen VC, you could profitably spend $445,733 more on acquisition.
Cumulative
Monthly
You will achieve an average daily installs of 802 with Pollen VC vs 677 without Pollen VC.
On day 365, you could acquire 45,525 more users with Pollen VC
Cumulative
Daily
Visualize your retention.
LTV greater than CPI
Your LTV is greater than your base CPI. This means that the cost of acquiring a new user is less than the amount you will earn from that user. You can therefore profitably employ paid user acquisition.
Days to 100% ROAS
You earn back the base cost per install from each user in 22 days.
High LTV
Your LTV is higher than average at $53.57.
Average Virality
Your app's virality is average. This means that you are acquiring some users outside of through paid user acquisition, slightly reducing your effective CPI. This may make profitability easier to achieve.
Long LTV Duration
You earn your LTV slowly. This means it takes a long time to recoup your expenses, potentially slowing your ability to grow your revenue.