Introducing dCPM

dCPM stands for "discounted CPM" - Use this metric to compare CPMs from ad networks on standardized payment terms, assuming next day payouts.

Input Your Metrics
$
Days to Ad Network Payout
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90 Days
Monthly Interest Rate
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1.5%
Interesting in setting up a credit line to access your ad network revenues faster?
Your dCPM
How we calculate this
CPM $20.00
dCPM $19.14
Ad Impression
90 days
$
Payment Received

This means that $20.00 CPM that you would receive on the network’s standard terms in 90 days equates to a dCPM of $19.14 that you could receive next day.

At Pollen VC we offer flexible lines of credit based on your unpaid platform revenues. We quote transparent pricing on an interest rate basis just like a credit card or a bank line of credit. You know exactly what you’re paying, which makes it easy to include financing costs in your user acquisition calculations.

Questions for us?
If you’d like us to help you unpick confusing financing structures, or want to suggest a calculator that would help you plan better, please get in touch.
Ready to scale?
Apply for a flexible line of credit from Pollen VC.