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Retention Curve
Day 1
%
Day 7
%
Day 14
%
Day 30
%
Day 90
%
Day 180
%
Net ARPDAU
$
Base CPI
$
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Organic Uplift
%
Initial Budget
$
Fixed Costs
$
Reinvest Percentage
%
Monetization Type
iOS App Store
iOS App Store
Google Play Store
net 21 ad network
net 30 ad network
net 60 ad network
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Summary