A company that connects advertisers to apps
Ad networks act as an intermediary between app publishers and advertisers where they facilitate the selling and purchasing of ad space.
Publishers sign up for an ad network (see a definitive list here) and are receiving payouts for providing ad space within their apps.
Advertisers also sign up for an ad network but instead purchase ad space to advertise on other apps.
When it comes to deciding on what ad network to use, there are several factors you will need to consider:
- Ad targeting (e.g. geo, device, connection)
- Supported ad formats and placements
- Quality of ads
- Size of the network
- Ad management and support