Glossary
App Event Optimization (AEO)
Driving users to your app through optimizing for standard and custom app events
App event optimization (AEO) is a Facebook feature that allows you to display ads to those that are most likely to take a specific action in your app (e.g. a purchase). This feature monitors the behaviors exhibited by users on other apps, thus putting your app in front of the users that are most likely to take the desired action.