Cost Per Click (CPC)
Paying an ad network for each click on your ad
Cost per click is one of the various pricing models (see Cost Per Action, Cost Per Install, and Cost Per Mille) used by marketers for app advertising.
CPC is often used by advertisers who have set daily budgets for a specified campaign. In this instance, the advertiser only pays when the ad has been clicked. The cost of CPC campaigns varies among industries and ad platforms, offering discounts to advertisers with high Quality Score.