Glossary
A
B
C
D
E
G
H
I
K
L
M
O
R
S
U
V
W

Cost Per Mille (CPM)

The cost of one thousand impressions of app advertisement

CPM is one of the most common pricing models advertisers use within their app marketing campaigns. Often when a CPA pricing model is used, the base level pricing model is still CPM and then ad networks try to achieve a target CPA by bidding a certain CPM.

Contact Careers Policies Press

PCAP Limited is a company registered in England and Wales (Company No: 11178641) located at 6th Floor 2 London Wall Place, London, England, EC2Y 5AU

PCAP Limited is registered in the UK with the Financial Conduct Authority reference 807594.

Pollen Capital Americas, Inc. is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

PCA Bear LLC is registered in the State of Delaware and is located at 700 Larkspur Landing Circle, Larkspur, CA 94939

For California borrowers, loans made by Pollen Capital Americas, Inc. pursuant to its California Finance Lenders License 60DBO35917.

This website uses cookies to ensure you get the best experience on our website.