Hyper Casual Games

Hyper casual games are characterized as lightweight, free-to-play mobile games with simple designs. The genre focuses on game design that has a single core mechanic, such as slicing and cutting or tackling obstacles but still offers a challenge to players by gradually increasing the game’s difficulty. 

The hyper casual game genre has a universal appeal due to the simplicity of the design and replayable mechanics. These simple features often create a highly addictive and accessible user experience — and are designed to appeal to a wide user demographic.