Capital Efficiency

There can be great advantages to a strategy of keeping things simple and standardizing on USD as a base currency. It allows a greater clarity of thinking without having to constantly think about FX risk and other operational parameters.

Once you’ve established you have built a marketing machine that works that is you can repeatedly invest capital into an ROI positive ad spend formula, then the next logical question becomes - "Where do I find the capital to fund my machine?" App developers often leave money on the table by not thinking through the numbers as an investor would.

As the concept of Capital Efficiency becomes better understood in earlier stage companies, savvy founders and their finance teams are using accounts receivable (AR) financing as an important tool in their financing armory, helping reduce the impediment of payment delays of up to 60+ days from the app stores and ad networks.