Google UAC

If you’re a startup wanting to scale your business in the most efficient way or you need a more thorough understanding of how to capitalize on Programmatic Advertising, we interviewed Cuneyt Unar, VP of Marketing at Celer Network, to share his best tips.

Programmatic advertising is now the app marketing strategy that performance marketers are using to drive more paying users. With Google App campaigns (formerly known as Google Universal App Campaigns or Google UAC), you can easily promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover, and the Google Display Network.