LTV Calculator

This explainer video walks you through our ROAS, LTV, and Cashflow Calculator for free-to-play mobile games. The calculator is available on our website. It's totally free to use, and will help you to model your investment formula and unit economics for user acquisition.

Here at Pollen VC we are publishing a series of articles on how to manage different aspects of your UA. We put the benefit to our readers above all else, so in this article series you will find concrete actionable items that will allow you to start or improve your UA practice.

Since creating the first app store lending product in 2014, we’ve learned a lot about how developers can use their receivables as a really effective and capital-efficient way to grow their business. We’ve rolled all of this learning into our new credit line product, making it easier than ever for qualifying developers to access a new source of low-cost capital to grow their business.

App developers by their very nature are inherently clever people. Crafting a mobile app or game requires plenty of experience and smarts. Unfortunately, however, developers are so focused on their product, and coding a great app, that they are left perplexed by the more traditionally “soft” skills required in marketing and user acquisition to make their app a commercial success.