Mobile Growth

In this episode of The Hive — our podcast, hosted by Peggy Anne Salz, that zooms in on growth, UA, and monetization —  Marvin Liao, board member and partner at GAMEGROOVE Capital talks about the opportunities and challenges of this up and coming geo.

Much like death and taxes, one thing you can be assured of is that UA metrics will change and evolve over time, and not remain static and predictable. Specifically, two things will start to happen as a business starts to scale through paid acquisition - acquisition costs will increase and lifetime values will decrease.

If you have a great new app, $100k in mobile user acquisition budget and 12 months to generate $500k of revenue – how do you plan your strategy?

Carrying out detailed market research is essential if you are hoping to compete in the crowded app space. If you’re aiming to run a successful mobile app or game business, you need to be able to assess the potential of your app concept to acquire users and make money, before you commit time and money to building and launching it.