Venture Debt

For mobile app and game founders looking to fund user acquisition (UA) on Facebook, Google, and other ad platforms, venture debt can seem like an attractive non-dilutive alternative to equity. We have spoken to a number of companies who used venture debt as a way of funding their growth through mobile user acquisition, but where the results did not pan out as expected. This post highlights the pros and cons of using venture debt specifically to fund UA.

In collaboration with Silicon Valley Bank, we at Pollen VC put together an event – “Finance & Growth in the App Economy”. Here is a recording of the finance panel with experts from Silicon Valley Bank, Pollen VC and Gossamer Consulting Group to share how to efficiently fund your app's growth.