Calculate ROAS, revenues and cash flow for your app
Use this calculator to establish whether your ad spend is ROI positive. Visualise ROAS breakeven period, project LTV and model your cash flows to optimize your UA funding strategy.
Hyper Casual Velocity Calculator
Time is money in hyper casual. This calculator shows how many times you could break even and reinvest into new users in just one payment cycle of each of the leading ad networks.
User Acquisition Template
This template will help you get started as you start paid UA for your app of game. Use it as a starting point to track and measure the key metrics you need to know to drive your paid UA strategy.
Revenue Based Loan Calculator
Revenue Based Loans (RBLs) are an increasingly common way to fund growth in digital businesses. But what is the true cost of the loan when expressed as a % interest rate. Find out here.
Fixed Fee vs Interest Rate Comparison Calculator
Sometimes lenders use fixed fees based on advance amounts to disguise the true cost of a loan. Use this calculator to break down fixed fee rates into a simple interest rate for each app store and ad network.
dCPM - Discounted CPM Calculator
Payout terms for ad networks differ vastly, yet CPMs are all quoted with no regard to payout dates. Use this calculator to standardise CPMs across networks to help you optimise your monetization stack.
Residual Value Calculator
If your UA stopped today, how much value remains in your existing user base? Our Residual Value Calculator enables you to analyze your UA performance metrics as the basis to estimate residual value trapped in your live cohorts.
True cost of a Bank AR line
Focused on headline rates? This calculator shows you the true cost of your bank AR facility at different levels of utilization after all the fees have been factored in.