CFO Resources

Tools and content to help you plan for financial success in your app business

Calculate ROAS, revenues and cash flow for your app

Resource panel background forCalculatorsView

Use this calculator to establish whether your ad spend is ROI positive. Visualise ROAS breakeven period, project LTV and model your cash flows to optimize your UA funding strategy.

Hyper Casual Velocity Calculator

Resource panel background forHypercasual

Time is money in hyper casual. This calculator shows how many times you could break even and reinvest into new users in just one payment cycle of each of the leading ad networks.

User Acquisition Template

Resource panel background forarticle

This template will help you get started as you start paid UA for your app of game. Use it as a starting point to track and measure the key metrics you need to know to drive your paid UA strategy.

Revenue Based Loan Calculator

Resource panel background forRevenueBasedLendingCalculatorView

Revenue Based Loans (RBLs) are an increasingly common way to fund growth in digital businesses. But what is the true cost of the loan when expressed as a % interest rate. Find out here.

Fixed Fee vs Interest Rate Comparison Calculator

Resource panel background forCostComparison

Sometimes lenders use fixed fees based on advance amounts to disguise the true cost of a loan. Use this calculator to break down fixed fee rates into a simple interest rate for each app store and ad network.

dCPM - Discounted CPM Calculator

Resource panel background forDcpmView

Payout terms for ad networks differ vastly, yet CPMs are all quoted with no regard to payout dates. Use this calculator to standardise CPMs across networks to help you optimise your monetization stack.

Residual Value Calculator

Resource panel background forResidualValue

If your UA stopped today, how much value remains in your existing user base? Our Residual Value Calculator enables you to analyze your UA performance metrics as the basis to estimate residual value trapped in your live cohorts.

At Pollen VC we offer flexible lines of credit based on your unpaid platform revenues. We quote transparent pricing on an interest rate basis just like a credit card or a bank line of credit. You know exactly what you’re paying, which makes it easy to include financing costs in your user acquisition calculations.

Questions for us?
If you’d like us to help you unpick confusing financing structures, or want to suggest a calculator that would help you plan better, please get in touch.
Ready to scale?
Apply for a flexible line of credit from Pollen VC.