CFO Resources

Tools and content to help you plan for financial success in your app business

Calculate ROAS, revenues and cash flow for you app

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Use this calculator to establish whether your ad spend is ROI positive. Visualise ROAS breakeven period, project LTV and model your cash flows to optimize your UA funding strategy.

Hyper casual Velocity Calculator

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Time is money in hyper casual. This calculator shows how many times you could break even and reinvest into new users in just one payment cycle of each of the leading ad networks.

User Acquisition Template

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This template will help you get started as you start paid UA for your app of game. Use it as a starting point to track and measure the key metrics you need to know to drive your paid UA strategy.

Revenue Based Loan Calculator

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Revenue Based Loans (RBLs) are an increasingly common way to fund growth in digital businesses. But what is the true cost of the loan when expressed as a % interest rate. Find out here.

Fixed Fee vs Interest Rate Comparison Calculator

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Sometimes lenders use fixed fees based on advance amounts to disguise the true cost of a loan. Use this calculator to break down fixed fee rates into a simple interest rate for each app store and ad network.

At Pollen VC we offer flexible lines of credit based on your unpaid platform revenues. We quote transparent pricing on an interest rate basis just like a credit card or a bank line of credit. You know exactly what you’re paying, which makes it easy to include financing costs in your user acquisition calculations.

Questions for us?
If you’d like us to help you unpick confusing financing structures, or want to suggest a calculator that would help you plan better, please get in touch.
Ready to scale?
Apply for a flexible line of credit from Pollen VC.