Average Revenue Per User (ARPU)
The average revenue generated by a single app user over a set period of time
ARPU is a metric used to determine the average amount of money an app is generating from a single user over a period of time. Monitoring ARPU helps you to optimize your marketing activities based on how well campaigns are performing.
How to calculate ARPU
Revenue earned in a defined period time/number of users (or number of installs).