Google

Programmatic advertising is now the app marketing strategy that performance marketers are using to drive more paying users. With Google App campaigns (formerly known as Google Universal App Campaigns or Google UAC), you can easily promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover, and the Google Display Network.

In the early days, app and game developers rely on their credit cards for advertising spend to acquire users. As they start to grow and scale, they can become eligible for lines of credit from the large ad networks like Facebook and Google.

When you first started your journey of developing the next revolutionary app, you probably thought about the following: What resources do I need? How can I market this to generate revenue? Can I make this a viable business? You’ve thought about the tough questions and found out you can make this work, but you may have forgotten one very important aspect – Intellectual Property (IP).