ROAS Calculation

This explainer video walks you through our ROAS, LTV, and Cashflow Calculator for free-to-play mobile games. The calculator is available on our website. It's totally free to use, and will help you to model your investment formula and unit economics for user acquisition.

Here at Pollen VC, we are publishing a series of articles on how to manage different aspects of your UA. We put the benefit to our readers above all else, so in this article series, you will find concrete actionable items that will allow you to start or improve your UA practice.

Here at Pollen VC we are publishing a series of articles on how to manage different aspects of your UA. We put the benefit to our readers above all else, so in this article series you will find concrete actionable items that will allow you to start or improve your UA practice.