Describes how effective an ad campaign is at getting users to convert
Defined as the number of users who undertake a particular activity on your mobile app that fulfils your desired goal.
How to calculate conversion rate
(Total number of conversions (i.e. app installs or purchases) / Total number of visitors) * 100
For example, if a mobile advertising campaign has 100 app downloads and 200 app store visits, the conversion rate would be 50%.