App Finance

When Ahead hit upon their formula for ROAS positive User Acquisition they turned to Pollen VC to provide capital to scale up. Read on to find out how they managed to scale revenues 10x in just four weeks.

In our previous two posts, we explored some of the key challenges facing gaming and app studios outside of the US/UK/EU with regard to company formation, raising capital, running day-to-day operations, and user acquisition. This is your blueprint for success.

Part two of our three part series about how mobile app and gaming studios can optimize operationally regardless of location. In this post, we turn to the subject of raising capital.

Part one of our three part series about how mobile app and gaming studios can optimize operationally regardless of location. What really matters is where you’re domiciled and how you establish your company to make sure you’re able to take full advantage of the opportunity and set your studio up for success.

There can be great advantages to a strategy of keeping things simple and standardizing on USD as a base currency. It allows a greater clarity of thinking without having to constantly think about FX risk and other operational parameters.

In this episode of The Hive, we caught up with the Co-Founder of Viker, Dan Beasley, to ask the million-dollar question — How do you fuel the UA machine that brings in valuable users for your blockbuster IP?

UA managers tend to focus on a set of core metrics: CAC, ROAS, LTV etc. These are the metrics that enable them to measure success or otherwise in their campaigns.

In this post, we cover what is AR financing and the two simple questions you need to ask yourself to see if AR financing is right for you.

At first, the sudden influx of venture capital (VC) firm contact can be exciting, flattering, and in many cases irresistible. App developers can understandably get very much caught up in this VC buzz. But the distraction that can come with what seems to be a genuine interest to invest can be damaging, or even fatal, for many promising apps.

Since creating the first app store lending product in 2014, we’ve learned a lot about how developers can use their receivables as a really effective and capital-efficient way to grow their business. We’ve rolled all of this learning into our new credit line product, making it easier than ever for qualifying developers to access a new source of low-cost capital to grow their business.

You’re almost there. Your app is ready for the limelight, you’ve tested user acquisition campaigns with platforms like Facebook and Google to figure out your audience and measure conversions, and you’ve soft-launched in test markets to get a sense of install costs and initial monetization metrics. You are starting to get some traction, and you’re ready to turn on the growth machine. However, there’s one final step you should take before flipping the switch on ramping user acquisition campaigns. Gain full confidence in your data by modeling initial user metrics and visualizing the unit economics of these initial user cohorts to make sure that your investment in ad spend is ROI positive. Quantifying the ROI of your future UA campaigns (and periodically tweaking assumptions based on changing user behavior) is essential to reaching scale in a profitable manner.